Well, here's what it says on their site (which you may already have seen).
For the most part it sounds good. However, I have to say they shouldn't say their food is hypoallergenic because it's natural....if your pet is allergic to chicken or beef or whatever, it isn't because of how natural it is or isn't!
ZiwiPeak sources only the best 100 percent natural ingredients
ZiwiPeak sources only the best 100 percent natural ingredients. Nothing else. And all from green New Zealand pastures and clean New Zealand oceans.
It’s an unconditional focus on the very best. No compromises. No short-cuts. No making-do. The result? Absolute peace of mind that you’re providing your pet with precisely the diet it needs from a trusted source and brand.
Each of our packs provide a single protein source right down to the organs, for instance our Venison comprises venison meat, venison liver, venison lung, venison tripe, venison heart and venison kidney.
Our ingredients have none of the nasties associated with cheaper pet foods. No added sugars, salts, glycerines, antibiotics, hormones, preservatives or carbohydrates such as potatoes, grains, rice, beet pulp, wheat glutens or cornmeal. ZiwiPeak products do not contain BHA, BHT or propylene glycol. All ZiwiPeak products are GMO-free and are hypoallergenic, because all of our ingredients are fully natural.
Our premium quality, New Zealand grass-fed venison is a superb protein source for pets. Pasture raised, not intensively farmed, it provides a new, clean, highly digestible, hypoallergenic food. Venison has plenty of connective tissue, providing regular, digestible levels of chondroitin and glucosamine, nutritionally supporting long-term joint health.
New Zealand lamb. We’re famous for it. Rightly so. New Zealand has perfect conditions for raising the finest lamb meat in the world. ZiwiPeak lamb is a pure source of high quality protein and fats, essential for healthy brain and muscle function.
We know about keeping the goodness in things. Our green tripe is only cold washed, nothing else. Neither bleached nor scalded, our green tripe retains all its nutritional value. It provides an ideal balance of calcium and phosphorus for your pet, along with protein, fat, enzymes, vitamins and good bacteria to aid digestion and muscular development.
Liver, Lung, Heart and Kidney
Pet heaven. These organs provide a concentrated source of the essential nutrients and enzymes required for a healthy daily diet. Rich in high quality protein, vitamins, minerals and essential fatty acids, they are particularly beneficial in times of growth and reproduction.
New Zealand Green-Lipped Mussel
Joint inflammation and osteoarthritis are common ailments in cats and dogs. New Zealand mussel is a 100% natural source of glucosamine, chondroitin, glycogens and omega 3 fatty acids, with proven ability to nutritionally support long-term joint health. All ZiwiPeak products contain sufficient glucosamine and chondroitin from green-lipped mussels to provide your pet with daily recommended requirements. No need to buy costly additional supplements.
New Zealand is renowned for its expansive, clean, clear coastal waters. Our hoki fish is sourced and caught under New Zealand’s stringent, government-controlled, fish-management system. It provides essential fatty acids like omega 3 and omega 6, which dogs and cats can’t produce themselves, to help build a healthier immune system.
Chicory optimises digestion, supports the immune functions and promotes nutrient absorption in your pet. Everything in ZiwiPeak is there for a reason – a good reason.
A source of choline and inositol, essential fatty acids and sterols, lecithin is good for hair and coat condition as well as heart function.
Parsley (only in our dog foods)
A long-celebrated, efficacious herb, it promotes fresh breath and contains many beneficial vitamins and minerals.
Interesting stuff. Taken daily, kelp may aid in the prevention and/or treatment of thyroid problems, heart disease, digestive problems, weight loss and various other health conditions.
Vitamins and Minerals
Vitamins and minerals are essential daily in low concentrations for proper absorption of fats and carbohydrates and for necessary chemical reactions in your pet’s body. To gain optimum nutritional value, they need to receive them in optimum forms, amounts and ratios.
ZiwiPeak uses chelated minerals. They’re minerals able to attach themselves to amino acids in your pet’s digestive tract, so it will absorb them more fully and easily than otherwise. Improved mineral absorption ensures your pet receives the requirements necessary for optimum health and performance. Excretion of these valuable minerals decreases too, reducing the environmental impact of animal stools. In our air-dried foods we use chelated iron, copper, manganese, zinc and selenium.
The following are the key vitamins and minerals:
Sometimes known as the anti-infective vitamin, vitamin A has a vital role in controlling the immune function, establishing growth patterns, as well as vision and foetal development.
This helps to maintain a healthy muscular system by regulating the balance of calcium and phosphate, and facilitating absorption and utilisations of calcium in the intestinal tract. Without it your pet wouldn’t develop strong bones and teeth.
As an antioxidant, vitamin E prevents damage to membrane structures, defends cells from free-radical or oxidative damage, controls enzymatic processes and protects against pollutants. Vitamin E also assists in the production of red blood cells and aids in the production of energy to feed muscles in the body, especially the heart.
Niacin and taurine (only in our cat foods)
Cats cannot naturally produce some essential nutrients themselves, including niacin (an essential B vitamin), and taurine (to promote healthy functioning of the heart, retina and the reproduction system). Taurine is naturally present in all our natural meat products, but we add additional amounts to our cat foods as cats have a greater requirement for it. All of these nutrients are available in accessible form in our balanced meat formulas.
There are also some others:
ZiwiPeak also includes vitamins B1, B2, B6 and B12 and useful minerals such as copper, manganese, iron, zinc, chlorine, iodine, selenium, potassium bicarbonate and calcium carbonate. A veritable feast of essential elements